Leisure and Tourism Management

Introduction to Tourism

What is tourism? Certainly much more than meets the eye of the traveler. In this module, you will learn to understand tourism as a multi-faceted phenomenon. You will study the history of tourism and discover its current meaning as an economic factor, as an industry with diverse business segments, and as a catalyst of social processes. The interdisciplinary approach of this module provides insights ranging from basics of tourist motivation to environmental impacts of travel. Various stakeholders of tourism and their differing perspectives are highlighted.

Contact hours and ECTS points: 4 hours / 5 ECTS points

Academic Skills and Competencies

This module develops academic skills and competencies to understand and evaluate consistent and high quality research and the critical use of online, and offline resources. Further, developing academic writing skills and presentation skills of scientific results and information in various written, situational and multimedia-based forms.

Contact hours and ECTS points: 4 hours / 5 ECTS points

Economics

This module will present and discuss traditional macroeconomic principles and tools and their applications in the age of sustainable development and the wave of globalization. This module  equips you with an essential understanding for the workings of economies, for the interaction of the central players of individual markets, supply & demand (Microeconomics)  The module is supported by additional material on current issues (newspaper articles, and current affairs programmes) you will deepen essential knowledge about the interplay of economic actors on national and international levels and on policies directed at guiding and supporting current economic systems.
You will be required to apply the knowledge gained to current issues of national and international economic decisions, present your results in class and defend your position.

Contact hours and ECTS points: 4 hours / 5 ECTS points

Data Literacy

Developed skills in mathematical thinking help to systematically solve problems also out of the domain of mathematics. In working life, these skills are important to make management decisions with respect to their future consequences.

The lecture covers basic mathematical techniques with a focus on business applications such as linear equations, financial mathematics and basics of data analysis such as descriptive measures and data visualization and dependency between variables as well as an introduction to matrices.

Contact hours and ECTS points: 4 hours / 5 ECTS points

English for Academic Purpose C1

Graduates of Business Programs increasingly require excellent English language skills when entering the international workforce. This English module aims to strengthen your communication, social and intercultural skills in the language-specific areas of reading, listening, writing and speaking. In the interactive courses you will also learn how to use English for specific purposes vocabulary in a business and tourism context as well as how to apply grammar as an effective communication tool in both speaking and writing.

Contact hours and ECTS points: 4 hours / 5 ECTS points

2nd Foreign Language A1

In diesem Modul erwerben Sie erste Grundkenntnisse in der von Ihnen gewählten zweiten Fremdsprache. Basierend auf der Vermittlung von relevantem Wortschatz und elementarer Grammatik legen Sie systematisch erste wichtige Grundsteine für Ihre Fähigkeiten und Fertigkeiten in verstehendem Hören und Lesen sowie Sprechen und Schreiben. Mit modernen praxisorientierten Lehr-, Lern- und Trainingsmethoden und aktuellen Lehrwerken werden Sie befähigt, einfache Alltagsausdrücke und einfache Sätze zu verstehen und zu verwenden, die auf die Befriedigung konkreter Bedürfnisse zielen. Sie werden sich und andere vorstellen und anderen Menschen Fragen zu ihrer Person und zu ihren Lebensumständen stellen können und auf Fragen dieser Art Antwort geben können. Damit legen Sie Grundlagen für Praktika, Studien und Arbeit im jeweiligen Land.

French A1/ Spanish A1/ Swedish A1

Contact hours and ECTS points: 4 hours / 5 ECTS points

Research Methods

This module equips you with key concepts of empirical research, research techniques in qualitative as well as quantitative research and gives an overview on several software tools for scientific research in the field of network-analysis, content analysis etc.. You acquire key competencies for online experiments, and surveys, such as the of use advanced graphic tools such as drag-and-drop objects, apply automatic text analysis tools, or record field notes on the behavior of online subjects and chat room or blogging communities.

Contact hours and ECTS points: 4 hours / 5 ECTS points

Human Resource Management

The module provides an introduction of various concepts, models, constructs and terminologies used in business and human resource management. Learning and understanding focus on antecedents and current developments in management theory and academia. Particular management concepts in marketing, finance, operations and human resources will be considered, analysed and assessed to delineate the utility & profitability for business and management.

Contact hours and ECTS points: 4 hours / 5 ECTS points

Business Law/ Travel Law

In diesem Modul erwerben Sie Kenntnisse zum deutschen Rechtssystem, lernen Basisbegriffe und Unterschiede der Vertragstypen kennen sowie Gewährleistungsrechte zu unterscheiden.
Das erworbene Wissen soll auf Konfliktfälle angewendet werden, indem Rechtsgutachten zu einfachen Konfliktfällen erstellt werden.

Contact hours and ECTS points: 4 hours / 5 ECTS points

Accounting

To understand and use accounting information is an important ingredient of any business undertaking and vital to make sophisticated decisions. The module “Accounting“ delivers the basic approaches for understanding financial and managerial accounting figures und the corresponding processes. The gained theoretical knowledge is being applied in tasks close to reality and case studies. Students learn how decisions influence profitability and liquidity and as a result the success of businesses.

Contact hours and ECTS points: 4 hours / 5 ECTS points

Business Ethics

The module on Business Ethics is concerned with a value system and whether or not we do need morality or ethical considerations within business and management. Business Ethics within higher education and andragogy has become a vital part of universities essential for successful corporations. The module is grounded in philosophy, psychology, sociology, and management. 

Contact hours and ECTS points: 4 hours / 5 ECTS points

2nd Foreign Language A2

In diesem Modul erweitern Sie Ihre Grundkenntnisse in der von Ihnen gewählten zweiten Fremdsprache. Basierend auf der Vermittlung von relevantem Wortschatz und Grammatik trainieren und erweitern Sie systematisch Ihre Fähigkeiten und Fertigkeiten in verstehendem Hören und Lesen sowie Sprechen und Schreiben.

Mit modernen praxisorientierten Lehr-, Lern- und Trainingsmethoden und aktuellen Lehrwerken festigen und erweitern Sie alltagsorientierte kommunikative Kompetenz. Sie werden befähigt, Sätze und häufig gebrauchte Ausdrücke zu verstehen, die mit Bereichen von ganz unmittelbarer Bedeutung zusammenhängen, bspw. Person, Familie, Einkaufen, Studium, nähere Umgebung. Sie werden sich in einfachen routinemäßigen Situationen verständigen können, in denen es um vertraute und geläufige Dinge geht. Sie werden mit einfachen Mitteln die eigene Herkunft und Ausbildung, die direkte Umgebung und Dinge im Zusammenhang mit unmittelbaren Bedürfnissen beschreiben können.

Damit legen Sie Grundlagen für Praktika, Studien und Arbeit im jeweiligen Land.

French A2/ Spanish A2/ Swedish A2

Contact hours and ECTS points: 4 hours / 5 ECTS points

Project Management

What do the latest Volvo model, IKEAs range of kötbullar and the annual Baltic Sea Forum in Stralsund have in common? The answer is simple: They are all created using basic principles of project management. Increasingly companies and organizations worldwide use the project management approach to create new products, develop new service concepts, organize events or create new infrastructures like airports or opera houses. Such projects are typically performed under pressure of time, using tight budgets and with great expectations.

In this module you will learn on how to set-up, manage and deliver a successful project using a set of standard project management tools. And of course you will have a chance to apply your knowledge in a real project environment.

Contact hours and ECTS points: 4 hours / 5 ECTS points

Marketing I

The course covers communication to and from markets in light of different perspectives on marketing communication and branding in particular. Through these different perspectives, the student is introduced to concepts, theories and models commonly used in marketing (e.g. the marketing communication mix). In this course, consumer behavior will receive special attention. The objective of this course is to impart students with a stock of marketing-related knowledge as well as academic competences, which will enable them to solve marketing-related problems in a systematic and expedient way.

Contact hours and ECTS points: 4 hours / 5 ECTS points

Media Economics

In the Information Age, media is everywhere. This course will help to make sense of it all, providing insight into the structure of media firms, the nature of their products and how they make money. It also introduces some of the main economic issues affecting the media and addresses some of the most relevant industrial questions surrounding media corporations and markets.

In detail the lectures examine:

• the distinctive economic features of media

• the relationship between these features

• the strategies deployed by media corporations

• a range of key forces and issues affecting the economics of the main sub-sectors of mass media

Contact hours and ECTS points: 4 hours / 5 ECTS points

Tourism Management

The module covers Basics of Destination Management, Destination Geography and Destination and Tourism Planning and forms of tourism development and their specific impacts. Screening of environmental, social and economic impacts.

The module provides an overview of the historic development and management strategies of tour operator as well as cruise operator including CSR and sustainable tourism issues and covers distributions ways for operator focusing on state of the art activities such as web- or TV-based channels.

Contact hours and ECTS points: 4 hours / 5 ECTS points

Study and Career Orientation

The students are able to understand the job concept, discuss various aspects of the internship and semester abroad and current developments in the professional environment. They use independent individual and group work as well as case studies to explore different personal aspects in order to plan their further study and career path and select and use appropriate application tools.

Contact hours and ECTS points: 4 hours / 5 ECTS points

2nd Foreign Language B1

In diesem Modul erweitern Sie Ihre Kenntnisse in der von Ihnen gewählten zweiten´Fremdsprache. Aufbauend auf den Modulen 2^nd Foreign Language A1“ und „2^nd Foreign Language A2“ und den dort erworbenen Fähigkeiten und Fertigkeiten in verstehendem Hören und Lesen sowie Sprechen und Schreiben konsolidieren Sie Ihre kommunikative Kompetenz und erweitern systematisch Ihren Wortschatz. Auf diese Weise werden Sie befähigt, sich einfach und zusammenhängend über vertraute Themen und und persönliche Interessengebiete zu äußern. Sie werden befähigt, über Erfahrungen und Ereignisse zu berichten sowie Ziele, Absichten und Pläne zu beschreiben und zu begründen.

Mit modernen praxisorientierten Lehr-, Lern- und Trainingsmethoden und aktuellen Lehrwerken sowie mit Originalmaterialien erwerben Sie Fähigkeiten und Fertigkeiten für Praktika, Studien und Arbeit im jeweiligen Land.

French B1/ Spanish B1/ Swedish B1

Contact hours and ECTS Points: 4 hours / 5 ECTS points

Leisure Management

Let’s speak about leisure activities such as sports and culture but from an academic perspective. Students will improve their abilities to identify the role of sports & recreation as well as art and culture for the economy but will observe the impact of both industries on tourism in particular. They focus on the consequences of changes in society and how these impact both fields of leisure management. Students learn how sports and culture effects tourism planning but will also critically analyze and interpret developments, e.g. sports or culture tourism and the role of marketing for leisure activities. Appropriate management strategies will be applied.

Contact hours and ECTS points: 4 hours / 5 ECTS points

Marketing II

Students examine the important issues facing service providers and the successful implementation of a customer focus in service-based industries. Topics include an overview of services marketing; understanding the customer in services marketing; assessing service quality levels and aligning the delivery of services; the people who deliver and perform services; managing demand and capacity; and promotion and pricing strategies in services marketing. On completion of the course, students will be able to integrate course concepts into individual performance to become better customer service representatives in the service environment.

Contact hours and ECTS points: 4 hours / 5 ECTS points

Leadership and Emotional Intelligence

Leadership and emotional intelligence unite knowledge and understanding about emotional and social intelligence with prevailing theories within practical utility. Critical & abstract thinking of current relevant cases & team building measures facilitate application, analysis and evaluation of its holistic and sustainable orientation.

Contact hours and ECTS points: 4 hours / 5 ECTS points

Analytical Statistics

„I keep saying the sexy job in the next ten years will be statisticians. … The ability to take data – to be able to understand it, to process it, to extract value from it, to visualize it, to communicate it’s going to be a hugely important skill in the next decades.” (Hal Varian, Chief Economist Google, In: The McKinsey Quarterly, 2009)

The lecture on statistics covers the basic concepts of data analysis and statistical inference, i.e. how data can be transferred into knowledge. Further, visualization techniques are presented that can be used for management presentations.

Contact hours and ECTS points: 4 hours / 5 ECTS points

Corporate Finance

“Corporate Finance” is the area of finance dealing with monetary decisions business enterprises make and the tools and analyses used to make these decisions. The module delivers the basic approaches for the understanding of figures, numerical data and the calculation basis to determine the efficiency of investments and tools of financing. The theoretical knowledge is being applied in tasks close to reality, case studies and every day information in the financial news. Students learn how decisions influence profitability and liquidity and as a result the success of business decisions.

Contact hours and ECTS points: 4 hours / 5 ECTS points

2nd Foreign Language B1+

In diesem Modul erweitern und festigen Sie Ihre Kenntnisse in der von Ihnen gewählten zweiten Fremdsprache. Aufbauend auf den vorherigen Modulen und den dort erworbenen Fähigkeiten und Fertigkeiten in verstehendem Hören und Lesen sowie Sprechen und Schreiben konsolidieren Sie Ihre kommunikative Kompetenz und erweitern systematisch Ihren Wortschat

Sie werden befähigt, sich mit kooperativen Muttersprachlern ohne größere Anstrengung zu verständigen und aktiv an Diskussionen über bekannte Themen teilzunehmen sowie eigene Ansichten zu erklären und zu verdeutlichen.

Mit modernen praxisorientierten Lehr-, Lern- und Trainingsmethoden und aktuellen Lehrwerken sowie mit Originalmaterialien erwerben Sie Fähigkeiten und Fertigkeiten für Praktika, Studien und Arbeit im jeweiligen Land.

French B1+/ Spanish B1+/ Swedish B1+

Contact hours and ECTS points: 4 hours / 5 ECTS points

Major: Data Science and Destination Case Project

This module provides strategies, processes and techniques for designing an empirical research in order to uncover new information or create a better (and scientific) understanding of a problem/topic. The course supports students in the data collection, deepening applied research methods and write up a research. Learn by doing through the development of a case project in team and gain essential insights in advanced multivariate techniques of data science. Students get a solid foundation for writing their final thesis.

- Destination Case Project
- Applied Empirical Research
- Data Science in Tourism

Contact hours and ECTS points: 8 hours / 15 ECTS points

Major: Transport and Tourism

Acquire essential knowledge in Aviation Management and sustainable transport to analyse and design suitable strategies in transport to help destinations to cope with sustainable tourism development. Finally, an understanding of the global challenges as climate change in the context of tourism and transport, and the changes and needs of tourists in order to provide creative and innovative solutions to mobility in tourism and leisure are offered. Learn by doing through the development in teams of a sustainable transport service or product in tourism.

- Transport Management
- Aviation Management
- Sustainable Mobility in Tourism and Leisure

Contact hours and ECTS points: 8 hours / 15 ECTS points

Major: Society and Sustainability

The module emphasizes a holistic understanding of Sustainability, Corporate Social Responsibility and Social Psychology. Social Psychology facilitates the multifaceted understanding how individuals act and interact; it provides insights into motivational and psychological structures essential to comprehend human behaviour more in depth.

It additionally provokes critical thinking, analyses and understanding of both theoretical issues and practical implications relating to the three significant dimensions of sustainability i.e. environmental, economic and socio-cultural sustainability in tourism. A paradigm shift may delineate prosperous future development potential for national and international corporations.

- Sustainabe Tourism Development
- Corporate Social Responsibility
- Social Psychology

Contact hours and ECTS points: 8 hours / 15 ECTS points

Major: Special Topics abroad I

During the semester abroad students can choose business administration or tourism courses and receive recognition for Special Topics abroad I.

ECTS points: 15 ECTS points

Major: Special Topics abroad III

During the semester abroad students can choose business administration or tourism courses and receive recognition for Special Topics abroad III.

ECTS points: 15 ECTS points

Major: Creativity and Events

The aim of this module is to equip students with knowledge and critical understanding of planning, scheduling and managing events using key event management processes and creativity techniques. This module provides a theoretical understanding of sustainability and its prospects for successful implementation in a variety of event formats as well as an introduction to the Creative Industries from both macro and micro perspectives.Students will apply the learned tools to support a founded decision about a real event, and will apply the gained knowledge in the modules “Creative Project” and “Event Management” into a practical event setting.

- Creative Project
- Event Management
- Events and Projects

Contact hours and ECTS points: 8 hours / 15 ECTS points

Major: Liberal Arts College of Tourism

This module reveres the European ideal of Bildung fostering critical thought and independent minds. Philosophy, geography, and sociology are its academic pillars. Fine arts, literature, videos, and case studies provide springboards for eye-opening discoveries. More than in any other module, you are encouraged to challenge taken-for-granted assumptions and to scrutinize conduct, consumption patterns and trends in tourism contexts. The journey is highly interactive, rigorously reflective, and partly experimental. Reward your open mind with a transformational learning experience!

- Philosophy in Tourism
- Geographies of Tourism Consumption
- Global Trends in Tourism

Contact hours and ECTS points: 8 hours / 15 ECTS points

Major: Branding and Innovation

Success of a brand strategy is based on innovation and competitive differentiation that stays for the long term. Most emerging companies need to brand an innovation and position it competitively in the marketplace. Brands can make all the difference in the market if they are managed properly against competing brands.

This course will do more than reinforce the vague notions of innovation and branding as buzzwords but will instead give you a toolkit for both understanding these terms and practically being able to harness them more reliably in organizations and personal projects.

- Strategic Brand Management
- Innovation Management
- Organizational Readiness

Contact hours and ECTS points: 8 hours / 15 ECTS points

Major: Special Topics abroad II

During the semester abroad students can choose business administration or tourism courses and receive recognition for Special Topics abroad II.

ECTS points: 15 ECTS points

Major: Special Topics abroad IV

During the semester abroad students can choose business administration or tourism courses and receive recognition for Special Topics abroad IV.

ECTS points: 15 ECTS points

Practical Insights

The module offers students the opportunity to get to know companies and institutions and is designed to build on students' knowledge and understanding of theories in the context of leisure, tourism and business.

Contact hours and ECTS points: 2 hours / 5 ECTS points

Field Trip

Using the world as a real-time lab for understanding tourism in all its facets, that is what this module is aiming on. Based upon a preparation course in class, providing necessary background information and tourism specifics for the designated destination, the related (inter)national field-trip focuses on evaluating and critically reflecting business and their specifics in the country of choice. Expert-meeting as well as site visits enrich the theoretic fundamentals and contribute to a better and deeper understanding of tourism processes in the everyday world.

Contact hours and ECTS points: 4 hours / 5 ECTS points

Scientific Circle for Bachelor´s Thesis

Students show that – on the basis of the theoretical and practical knowledge gained during their studies – they are able to independently resolve a scientifically and commercially relevant problem by studying the facts, providing new insights, drawing conclusions and giving recommendations.

Contact hours and ECTS points: 2 hours / 5 ECTS points

Bachelor´s Thesis and Colloquium

The module is the final element of the studies, with students having to bring together all theoretical and practical skills gained in the course of 8 semesters.

ECTS points: 15 ECTS points