Details zur Master-Thesis

im Master-Studiengang Tourism Development Studies

Die Master-Thesis ist eine Prüfungsarbeit, die das Master-Studium abschließt. Mit dieser Master-Thesis soll der Studierende zeigen, dass sie/er in der Lage ist, innerhalb einer vorgegebenen Frist ein Problem selbstständig nach wissenschaftlichen Methoden zu bearbeiten. Die Abschlussarbeit wird durch 2 Professor*innen/ Lehrende und/oder einem Unternehmensvertrenden betreut. Das Kolloquium stellt die mündliche Prüfung der Abschlussarbeit dar.

Innerhalb des Studiums Tourism Development Strategies ist das letzte Semester für die Erstellung und Verteidigung der Master-Thesis vorgesehen.

Die Abschlussarbeit ist grundsätzlich in englischer Sprache zu erstellen, Ausnahmen sind in begründeten Fällen möglich.

Hier finden Sie eine Liste an Abschlussthemen für Masterarbeiten, die TDS-Studierende in der Vergangenheit bearbeitet haben.

Abschlussthemen für Masterarbeiten
  • Creation of a business plan for as start-up company of a gluten-free gastronomic business in the catchment area of Hamburg
  • Effect of discount framing on customer attitude and purchase intention for a virtual tour scenario
  • Brand authenticity: Brands standing up for racial justice by the example of Adidas Commitment "Creating Lasting Change Now"
  • Generation Y as a potential target group for the cruise tourism industry
  • KPIs in the Context of the Employee Performance Measurement
  • Volunteer tourism on the Island of Rügen - A product development 
  • Future trend collaborative consumption in tourism using the example of -Airbnb- in Germany 
  • Identifying key success factors and consequences of customer delight for business travelers from Germany in the hotel industry
  • Employer Branding and its Aftermath - The Walt Disney Company's approach to recruiting, motivating and keeping employees
  • The Usage of Instagram in Destination Marketing - How to gain and maintain visitors with the optimal social media marketing strategy
  • Tour Operators Corporate Responsibilty for Indigenous Peoples
  • Attracting the Creative - Implications from the Rise of the Creative Class on Tourism Development
  • Touristic Geocaching: An Analysis of the Supply Side
  • Generation Y and their future job expectations towards a Work-Life Balance
  • The Development and Potential of Hiking Tourism for Rugen Island
  • Tourism in the Middle East – Tourism Development in Dubai and Oman
  • Sustainable Cruise Tourism
  • Sustainability Communication in Tourism
  • Potential Analysis of Shore Excursions (Cruise Tourism in MV)
  • User-Generated Content in Tourism
  • Development of Emotional Intelligence within Higher Education
  • Identifying key success factors and ramifications for business travelers
  • Business Plan ‘‘Nordex Pakistan Limited”
  • Primary Prevention within the Holiday Sector: Market Analysis and Perspectives Using the Example of a Tour Operator’
  • Personality and job characteristics as determinants of job satisfaction
  • The importance of social media branding: Using the example of the Dove Campaign for Real Beauty   
  • How the Online Presence of a Touris Destination Affects the Country Brand: The Case of Lithuania 
  • Mobility tourism in rural areas - recommendations for a sutainable mobility by taken the example of the destination Mecklenburg Lake District
  • Sustainable Tourism at UNESCO World Hertiage Sites - With a Special Focus on Visitor Management
  • A comparative analysis of the German social protection system within the European Union (EU-15) in the context of the demographic change and economic crisis
  • Digital trends in tourism
  • German tourists' awareness of and attitudes towards sustainablility-related certification and labeling for hotels
  • Sustainability in Tourism exemplified by German tour operators
  • Soft Skill Competency Development in German Business
  • The Potential and Limitations of Live Streaming within User Generated Content as Marketing Tool in the Tourism Industry
  • The responsibility of the tourism industry in and for the crisis-ridden regions of North Africa and the Middle East facing migration and flight - The Greek challenge in the age of of refugees and declining tourism numbers
  • Eventmarketing - Konzeption einer Leuchtturmveranstaltung am Beispiel der HeideKULTOUR in der Lüneburger Heide
  • Strategic Management Concepts to Decrease Seasonality at Airports - Case of Rostock-Laage
  • Economic Evaluation of the Regional Airport Rostock-Laage
  • Employer Branding in small and medium-sized hospitality companies - Opportunities and Limitations
  • The Job of your Lifetime - Temporary Employment as a new Marketing Tooland its Potentials for the Tourism Industry
  • Messengers as Marketing Tools for the Tourism Industry: The Example of WhatsApp
  • Social Media as a tool for identity-based marketing - Case Study of 'ROSTOCKER'
  • Resilience of excisting Destination Governance Models
  • European Food and Beverages in the Indian Market
  • RUHR TOURISM 2.0 - Developing a competitive destination strategy for the Ruhr Area
  • The Benefits of Slum Tourism for local communities under the concept of Pro-Poor-Tourism - The Case Study of Walmer Township in Port Elizabeth, South Africa
  • Nicht daheim und doch zu Hause. Entwicklung eines Konzept-Hotels unter Berücksichtigung der Umsetzbarkeit am Standort Münster
  • Is tourism destroying the Aboriginal culture in Australia?
  • Dark Tourism in Germany - Nazi Camps, their development and the motivation to visit
  • Destination Branding: How to Engage the Current Consumer - Example Destination British Columbia
  • Welcome Ever Smiles - The Significance of a Welcoming Cultural in the Integration of Vietnamese Nurses at Vivantes Network for Health
  • Sozialverträglicher Tourismus in Deutschland - Möglichkeiten und Grenzen
  • The Progress of Tourisification of Hamburg - Toursits' Motivation to stay in non-touristic suburbs
  • Retaining Generation Y - An approach to the identification of workplace motivators for Young Professionals and Graduates
  • The Tourism Potential of Western Kenya for the European Market - An Assessment of Western Kenya's Visitors Attraction
  • The Importance of the Workforce for the Successful Strategy Implementation
  • The relevance of family blogs as electronic word-of-mouth Recommendations for action to build up successful relations
  • The Role of Hospitality Industry Supporting Responsible Tourism in the Case of Cusco
  • Ausbau der Gesundheitsregion Stralsund zur wirtschaftlichen Stärkung der Destination
  • Business Knowledge Management in the Health Care Meeting Industry - How to Best Treat these Conditions
  • The Potential of Pinterest as a Social Media Marketing Tool for Destination Marketing in Germany
  • Demographic Change - The Impact of an Ageing Population on Tourism Transportation
  • Customer Perception On Quality Labels - A Study About Brandenburgs´ Wellness Industry


Steffi Schnierer

Wissenschaftliche Mitarbeiterin, Mitglied des Prüfungsausschusses der Fakultät für Wirtschaft


+49 3831 45 7070


139, Haus 1