Master's Thesis

for the Master program Tourism Development Studies

The master's thesis is a marked piece of written work that concludes the master's program. The master's thesis should show that the student is able to treat an issue within a pre-defined timeframe independently and using academic mehtods.

The thesis is supervised by two professors/members of teaching staff and/or a representative of a company. The Colloquium is the name of the oral examination

The writing and defence of the master's thesis is planned for the last semester of the program Tourism Development Strategies.

Generally, the thesis must be written in English, exceptions are possible on certain grounds.

Here you will find a list of topics that TDS students have tackled in the past.

Topics for master theses
  • Creation of a business plan for as start-up company of a gluten-free gastronomic business in the catchment area of Hamburg
  • Effect of discount framing on customer attitude and purchase intention for a virtual tour scenario
  • Brand authenticity: Brands standing up for racial justice by the example of Adidas Commitment "Creating Lasting Change Now"
  • Generation Y as a potential target group for the cruise tourism industry
  • KPIs in the Context of the Employee Performance Measurement
  • Volunteer tourism on the Island of Rügen - A product development 
  • Future trend collaborative consumption in tourism using the example of -Airbnb- in Germany 
  • Identifying key success factors and consequences of customer delight for business travelers from Germany in the hotel industry
  • Employer Branding and its Aftermath - The Walt Disney Company's approach to recruiting, motivating and keeping employees
  • Tour Operators Corporate Responsibilty for Indigenous Peoples
  • Attracting the Creative - Implications from the Rise of the Creative Class on Tourism Development
  • Touristic Geocaching: An Analysis of the Supply Side
  • Generation Y and their future job expectations towards a Work-Life Balance
  • The Development and Potential of Hiking Tourism for Rugen Island
  • Tourism in the Middle East – Tourism Development in Dubai and Oman
  • The Usage of Instagram in Destination Marketing - How to gain and maintain visitors with the optimal social media marketing strategy
  • Sustainable Cruise Tourism
  • Sustainability Communication in Tourism
  • Potential Analysis of Shore Excursions (Cruise Tourism in MV)
  • User-Generated Content in Tourism
  • Development of Emotional Intelligence within Higher Education
  • Identifying key success factors and ramifications for business travelers
  • Business Plan ‘‘Nordex Pakistan Limited”
  • Primary Prevention within the Holiday Sector: Market Analysis and Perspectives Using the Example of a Tour Operator’
  • Personality and job characteristics as determinants of job satisfaction
  • The importance of social media branding: Using the example of the Dove Campaign for Real Beauty   
  • How the Online Presence of a Touris Destination Affects the Country Brand: The Case of Lithuania 
  • Mobility tourism in rural areas - recommendations for a sutainable mobility by taken the example of the destination Mecklenburg Lake District
  • Sustainable Tourism at UNESCO World Hertiage Sites - With a Special Focus on Visitor Management
  • A comparative analysis of the German social protection system within the European Union (EU-15) in the context of the demographic change and economic crisis
  • Digital trends in tourism
  • German tourists' awareness of and attitudes towards sustainablility-related certification and labeling for hotels
  • Sustainability in Tourism exemplified by German tour operators
  • Soft Skill Competency Development in German Business
  • The Potential and Limitations of Live Streaming within User Generated Content as Marketing Tool in the Tourism Industry
  • The responsibility of the tourism industry in and for the crisis-ridden regions of North Africa and the Middle East facing migration and flight - The Greek challenge in the age of of refugees and declining tourism numbers
  • Eventmarketing - Konzeption einer Leuchtturmveranstaltung am Beispiel der HeideKULTOUR in der Lüneburger Heide
  • Strategic Management Concepts to Decrease Seasonality at Airports - Case of Rostock-Laage
  • Economic Evaluation of the Regional Airport Rostock-Laage
  • The Role of Hospitality Industry Supporting Responsible Tourism in the Case of Cusco
  • Employer Branding in small and medium-sized hospitality companies - Opportunities and Limitations
  • The Job of your Lifetime - Temporary Employment as a new Marketing Tooland its Potentials for the Tourism Industry
  • Messengers as Marketing Tools for the Tourism Industry: The Example of WhatsApp
  • Social Media as a tool for identity-based marketing - Case Study of 'ROSTOCKER'
  • Resilience of excisting Destination Governance Models
  • European Food and Beverages in the Indian Market
  • RUHR TOURISM 2.0 - Developing a competitive destination strategy for the Ruhr Area
  • The Benefits of Slum Tourism for local communities under the concept of Pro-Poor-Tourism - The Case Study of Walmer Township in Port Elizabeth, South Africa
  • Nicht daheim und doch zu Hause. Entwicklung eines Konzept-Hotels unter Berücksichtigung der Umsetzbarkeit am Standort Münster
  • Is tourism destroying the Aboriginal culture in Australia?
  • Dark Tourism in Germany - Nazi Camps, their development and the motivation to visit
  • Destination Branding: How to Engage the Current Consumer - Example Destination British Columbia
  • Welcome Ever Smiles - The Significance of a Welcoming Cultural in the Integration of Vietnamese Nurses at Vivantes Network for Health
  • Sozialverträglicher Tourismus in Deutschland - Möglichkeiten und Grenzen
  • The Progress of Tourisification of Hamburg - Toursits' Motivation to stay in non-touristic suburbs
  • Retaining Generation Y - An approach to the identification of workplace motivators for Young Professionals and Graduates
  • The Tourism Potential of Western Kenya for the European Market - An Assessment of Western Kenya's Visitors Attraction
  • The Importance of the Workforce for the Successful Strategy Implementation
  • The relevance of family blogs as electronic word-of-mouth Recommendations for action to build up successful relations
  • Ausbau der Gesundheitsregion Stralsund zur wirtschaftlichen Stärkung der Destination
  • Business Knowledge Management in the Health Care Meeting Industry - How to Best Treat these Conditions
  • The Potential of Pinterest as a Social Media Marketing Tool for Destination Marketing in Germany
  • Demographic Change - The Impact of an Ageing Population on Tourism Transportation
  • Customer Perception On Quality Labels - A Study About Brandenburgs´ Wellness Industry

Program Management

Steffi Schnierer

Wissenschaftliche Mitarbeiterin, Mitglied des Prüfungsausschusses der Fakultät für Wirtschaft

Tel:

+49 3831 45 7070

Room:

139, Haus 1