Prof. Dr. phil. Natascha Loebnitz

Lehrangebot

  • BWLB2089 - Grundlagen Marketing
  • BWLB2139 - Marktforschung
  • BWLM6069 - Mittelstandsmarketing
  • BWL6B2249 - Internationales Marketing
  • BWL2242 - Marketing Media
  • LTM82300 - Marketing LTM
  • WINFB3210 - Marketing Winf
  • GOEKM2800 - Marketing & Gesundheit
  • BWL6B2350 - Angewandte MKTG Strategien
  • Master Seminar
Forschungsinteresse
  • Prosoziales Verhalten
  • Nachhaltigkeit (Lebensmittelverschwendung)
  • Werbewirksamkeit
  • Konsumentenverhalten & Nootropics (Selbstoptimierungsprodukte)
  • Gamification & Co-Creation
  • Gender
  • Lebensmittelmarketing
  • Markenauthentizität
Reviewer Tätigkeiten
  • Journal of Consumer Affairs
  • Journal of Business Research
  • Appetite
  • PloS
  • Food Quality and Preference
  • Journal of Consumer Behaviour
  • Psychology & Marketing
  • Global Marketing Conference
  • ACR
  • EMAC
  • Journal of Consumer Affairs
  • British Food Journal
  • Trends in Food Science & Technology
  • Journal of Risk Research
  • Health, Risk, & Society
Publikationen
  • Loebnitz, N, & Grunert, K.G. (2019). The moderating impact of perceived globalness on consumers’ purchase intentions for copycats: The pleasure of hurting global brands, Marketing & Psychology(TBA).
  • Loebnitz, N, & Zielke, S., & Grunert, K.G, (2019). The Moderating Impact of Shame and Guilt on Purchase Intentions of Premium Private Labels versus National Brands at Lidl in the UK, British Food Journal (TBA).Loebnitz, N., & Grunert, K.G. (2018). The impact of abnormally shaped vegetables on consumers’ risk perception, Food Quality and Preference, 63, 80-87.
  • Loebnitz, N., & Grunert, K.G. (2018). Impact of self-health awareness and perceived product benefits on purchase intentions for hedonic and utilitarian foods with nutrition claims, Food Quality and Preference, 64, 221-231.
  • Loebnitz, N., Hubert, M., & Grunert, K.G. (2017). Now I get it…how manipulation of personal relevance facilitates prosocial behavior by means of personal distress, EMAC 46th Annual Conference, Groningen, Netherlands, Mai 23-26.
  • Loebnitz, N., & Grunert, K.G. (2017). Let’s be realistic: the impact of perceived brand authenticity and authentic advertisements on consumers’ purchase intentions, EMAC 46th Annual Conference, Groningen, Netherlands, Mai 23-26.
  • Cabout, M., Brouwer, I.A., Visser, M, et al. (2017). The MooDFOOD project: Prevention of depression through nutritional strategies, Nutrition Bulletin, 42(1), 94-103.
  • Loebnitz, N., Aschemann-Witze, J. (2016). Communicating organic food quality in China: Consumer perceptions of organic products and the effect of environmental value priming, Food Quality and Preference, 50, 102-108.
  • Loebnitz, N. (2016). Food Waste: How Low can it go? Contributor at “The Food Chain”, BBC Radio, London, UK. 
  • Loebnitz, N., Grunert, K.G. (2015). Evaluative conditioning of food technologies, Psychology & Marketing, 32(7), 725-741
  • Loebnitz, N.; Bröring, S. (2015).Consumer Acceptance of New Food Technologies for different Product Categories – The Relative Importance of Experience versus Credence attributes, International Journal of Consumer Marketing
  • Loebnitz, N., Mueller-Loose, S., Grunert, K.G. (2015). The Impact of Situational Factors on the Importance of Process Attributes When Buying Food Products, Food Quality and Preference, 44, 84-91.
  • Loebnitz, N., Schuitema, G., Grunert, K.G. (2015). Who Buys Oddly Shaped Food and Why? Impacts of Food Shape Abnormality and Organic Labeling on Purchase Intentions, Psychology & Marketing, 32(4), 408-421.
  • Loebnitz, N., Grunert, K.G. (2015). The effect of food shape abnormality on purchase intentions in China, Food Quality and Preference, 40(PartA), 24-30.
  • Grunert, K.G., Zhou, Y., Loebnitz, N. (2015). Supermarket literacy and brand image in China, European Association of Agricultural Economists: Consumer Behavior in a Changing World: Food, Culture and Society, Naples, Italy, 25-27 März
  • Loebnitz, N, Grunert, K.G. (2015). How „looks“ shape consumer response to food products; Maggie Geuens (Universität Gent), Koert van Ittersum (Groningen Universität); Special Interest Group: EMAC 44th Annual Conference, Leuven, Belgium, Mai 26-29, 2015
  • Loebnitz, N., Grunert, K.G. (2014). Evaluative conditioning of food technologies in China: moderating impact of social trust, Food Quality and Preference, 37, 19-26.
  • Loebnitz, N., Grunert, K.G. (2014). The impact of personal relevance and perceived product benefits on consumers’ purchase intentions of hedonic and utilitarian food products with nutritional claims, 6th European Conference on Sensory and Consumer Research (Eurosense) in Kopenhagen, Dänemark, 7-10 September
  • Loebnitz, N., Grunert, K.G. (2014). The Impact of Subjective and Objective Knowledge on Consumers’ Risk Perceptions and Evaluation of Food Shape Abnormalities, International Food Marketing Research Symposium Aarhus, Dänemark, 19-20 Juni.
  • Loebnitz, N.,Bröring, S. (2014). The relative importance of experience versus credence attributes in consumers’ acceptance of new food technologies for different product categories, International Food Marketing Research Symposium Aarhus, Dänemark, 19-20 Juni.
  • Loebnitz, N., Grunert, K.G. (2014). The effect of food shape abnormality on purchase intentions in China, GlobalFood Symposium 2014, Göttingen, 25-26 April.
  • Loebnitz, N., Grunert, K.G. (2013). Evaluative conditioning of consumer attitudes towards food technologies, 4. EMAC Regional Conference Marketing Theory Challenges in Emerging Societies St. Petersburg University, September 25-27, Russland.
  • Loebnitz, N (2013). Can we create liking for food technologies? Vortrag beim Seminar “consumer acceptance of food processing technologies, University of Copenhagen, 5th September, Frederiksberg, Dänemark
  • Loebnitz, N., Schuitema, G., Grunert, K.G. (2013). Who buys misshaped food? The effect of identities and problem awareness on buying intentions, 10. Biennial Conference on Environmental Psychology, Environmental Psychology Division of the German Association of Psychology, 22.–25. September, Magdeburg, Deutschland.
  • Loebnitz, N., Grunert, K.G. (2013). The effect of external and internal situational factors on the importance of process attributes when buying food products, International Food Marketing Research Symposium Budapest, Ungarn, 20-21 Juni.
  • Loebnitz, N., Grunert, K.G (2013). The impact of food abnormality on consumers’ taste, health, price, and quality expectations, International Food Marketing Research Symposium, Budapest, Ungarn, 20-21 Juni.
  • Loebnitz, N., Harvey, M. (2013). Impact of country-of-origin on the liability-of-foreignness in the acceptance of products in the global marketplace, Association of Marketing Theory and Practice (AMTP) Conference, 21 März, Charleston, SC, USA
  • Loebnitz, N. (2013). Consumer acceptance of new food technology: marketing strategies, LEANGREENFOOD Conference, 11-13 Juni, Halkidiki, Griechenland
  • Loebnitz, N. (2010). The impact of country of origin on liability of foreignness: application to service marketing, International Service Research Conference (AMA SERVSIG), 17-19 June, Porto, Portugal.
  • Loebnitz, N. (2009). The impact of country of origin on liability of foreignness, Australia and New Zealand Marketing Academy (ANZMAC) Doctoral Colloquium, 30 November – 2nd December, Monash University, Melbourne, Australien.
  • Loebnitz, Natascha (2010). The impact of country of origin on liability of foreignness: application to service marketing, Monographie, Bond University, Australien
  • Loebnitz, Natascha (2005). Assessing the recognition of in stadium advertising by spectators at a professional baseball game, Masterarbeit, Barry University, USA

Prof. Dr. phil.
Natascha Loebnitz

Mitglied des Fakultätsrats

Tel:

+49 3831 45 6609

Raum:

213, Haus 21