Tourism Development Strategies

Master Program

International, strategic, individual: that’s the master’s program Tourism Development Strategies (TDS) at the Hochschule Stralsund. TDS is a master’s program in business studies with a specialisation in the field of tourism & in tourism management. The components strategy and development are combined in a unique manner. The structure of the program is also unique, because it can be tailor-made to fit by choosing from a list of modules. Depending on your bachelor's degree, you will be able to complete our international master's program in 2, 3 or 4 semesters. 
The international orientation of the program is a particular plus. English-language teaching as well as students and lecturers from different countries enable an intercultural exchange from the very beginning. The special highlight of the program is the international excursion, during which numerous practical experiences and destination development can be experienced. Sustainable learning through personal experience is also made possible through unique encounters with other cultures. 

Find out more about the international tourism degree here.

Fact Sheet


Program Tourism Development Strategies (TDS)
School School of Business Studies
Starts in Winter semester
Admission free
Length of study 2, 3 or 4 semesters
Credit points 60-120 ECTS
Degree Master of Arts (M. A.)
Main language of instruction English
Accreditation until 31.08.2024


Even if you have not received your final degree certificate by the application deadline, you can still apply for a master’s program with your current transcript of records or proof of ECTS points that you have currently already gained, the preliminary final mark and the expected date of completion.

2-semester master's program (undergraduate degree: 240 ECTS)

  • An undergraduate degree in the field of economics (240 ECTS-Point)
  • A relevant internship that lasted at least 12 weeks or professional experience (internships during undergraduate degree will be credited)
  • Proof of proficiency in English (level B2 of the European Framework of Reference for Languages) 
  • Signed declaration of commitment about the payment of 1,850 EUR program costs [Details] (e.g. for an excursion abroad, company visits, not tuition fees)

3-semester master's program (undergraduate degree: 210 ECTS)

  • An undergraduate degree in the field of economics (210 ECTS-Point)
  • A relevant internship that lasted at least 12 weeks or professional experience (internships during undergraduate degree will be credited)
  • Proof of proficiency in English (level B2 of the European Framework of Reference for Languages)
  • Signed declaration of commitment about the payment of 2,100 EUR program costs [Details] (e.g. for an excursion abroad, company visits, not tuition fees)
  • Foreign applicants: Proof of proficiency in German (level B2 of the European Framework of Reference for Languages)

4-semester master's program (undergraduate degree: 180 ECTS)

  • An undergraduate degree in the field of economics (180 ECTS-Point)
  • Proof of proficiency in English (level B2 of the European Framework of Reference for Languages)
  • Signed declaration of commitment about the payment of 2,100 EUR program costs [Details] (e.g. for an excursion abroad, company visits, not tuition fees)
  • Foreign applicants: Proof of proficiency in German (level B2 of the European Framework of Reference for Languages)

An Admission Commission considers the provided expertise and decides on admission.

Information for foreign applicants: Incoming

Application Dates

The Enrolment Request (Antrag auf Einschreibung) for the winter semester 2021/22 must have been received by post by the 10 September 2021.

Link to Online Application

Deadlines for foreign applicants*: incoming

TDS Master program fosters innovative and international learning: Participation in the EU research project E-CUL-Tours

Cultural Heritage is the main focus of our EU research project, which enables a combination of online modules with subsequent encounters at different European universities.   

In cooperation with our partner universities in three different countries (Aveiro/Portugal, Dalarna/Sweden and Bergamo/Italy), online-based teaching modules on the topic of "Management of cultural heritage in Tourism" are first developed and jointly implemented at the universities. In a second step, it is applied in concrete international projects. These transnational studies are conducted in student teams composed of all partner universities. With the direct involvement of national partners, an immediate transfer of practice takes place, so that a sustainable understanding of the development and management of cultural areas and cultural heritage is achieved. The studies are supported by mobility scholarships from the EU research project for students.

The project supports students in acquiring new forms of learning and in experiencing practical experience in the field of cultural management during their studies. We are proud that our application has been positively evaluated and was therefore part of the "EU ERASMUS+ KA203 - Strategic Partnerships for higher education" programme until 2020.

Short Description of TDS

Apart from expert knowledge in tourism, in business administration and in general management, you will obtain skills and methods that will prepare you for the dynamic changes seen in politics, the tourism industry and society. Our goal is to provide you with the skills to act responsibly and independently. That’s why we will strengthen your social competence and, at the same time, develop your personality. Tourism and internationality go hand-in-hand and therefore our international english speacking master’s program will also consolidate your multicultural competence.

Our teaching concept aims to cover a broad range of knowledge and will provide you with the following skills:

  • the ability to think and act strategically
  • business development, in particular with regard to sustainability aspects of the tourism industry
  • digitalization in tourism 
  • interpretation of markets and their contexts
  • product development in the tourism branch
  • management know-how
  • dealing with change
  • destination development/destination management
  • use of creativity and innovations as competitive factors
  • communication skills
  • support for the development of an own value system.

An extensive range of compulsory electives enables you to set customised specialisations. 

In all three degree paths (2/3 or 4 semesters), the Master's programme begins in the winter semester. With its many projects and excursions, our master's program has a consistent international as well as practice orientation. Our international excursion is scheduled during the frist semester. The subjects are taught in English throughout the 2-semester program, and in English (85 %) and German (15 %) in the other variations. In the 4-semester program, an internship (21 weeks) is planned during your 3rd semester. This work placement is designed to deepen and apply your knowledge of business administration, management and tourism. A semester abroad is possible, too. In the last semester (that could be the 2nd, 3rd or 4th semester), you work on your Master's thesis, which entitles you to a doctorate at a university.

Please note: Once you watch the video, data will be transmitted to Youtube/Google. For more information, see Google Privacy.

Program Management

Steffi Schnierer

Wissenschaftliche Mitarbeiterin, Mitglied des Prüfungsausschusses der Fakultät für Wirtschaft


+49 3831 45 7070


139, Haus 1

General Student Advice Office

Carola Woller - Studienberatung
Carola Woller - Studienberatung
Carola Woller - Studienberatung

Carola Woller



+49 3831 45 6532


118, Haus 1


Winter semester - Introduction TDS on 14th September and start of teaching

Our introductory event for your Master's programme TDS will take place on Tuesday, 14.09. at 9:45 am in House 21, Room 201 in presence. Please arrange your attendance.
For all those who are not yet in Stralsund on this day, we also offer this introduction online on the same day at 1:00 pm. Please let us know and we will send you the access link. 

There we will present you with all important information about the course of study, contents and procedure. 

1st Lecture
The master's programme starts ONLINE with the block course 'Diversity Management' on 16.09. (9 am-5 pm). This will be followed by a half block day on 17.09. (9-12 am), which will also be implemented ONLINE by our external trainer. You can look forward to an interactive teaching.
We provide the access link in our introduction on 14th September. 

We look forward to seeing you!
Your TDS Team

Tourism Team, get-together, End of June 2021

Picture gallery

Live and experience cosmopolitanism: study together, share unique experiences and take part in organising your own excursions – take a look at the photos and be amazed by the variety of our international master’s program, Tourism Development Strategies.


Goals and Career Prospects

The tourism Industry is one of the most dynamic branches in the entire business scene. Companies that are running in this complicated working atmosphere, face many challenges that require attendance of the most competent and well-trained staff members. To provide proper strategic solutions to the dynamic challenges of the tourism world, you have to be very well informed and educated about many different aspects that are related to these complex tourism mechanisms. The master's program Tourism Development Strategies will provide and train you these up-to-date concepts as well as sharpen your talents. With this specialized program, you will be able to provide a huge value to the industry and to the companies that you will potentially be working at. 

Practice-oriented and International

With our master's program, we are not only supporting you with various essential concepts for today’s business world; such as innovation, change management, current trends, risk management, product development, sales, diversity etc. but also constantly provide you with distinguished professional contacts and job opportunities. International company meetings and field experiences, conferences and workshops will always be a part of your education to combine your theoretical knowledge with practice. With interactive, practice-oriented lectures and realistic projects, you will be introduced to the demands of the professional world. All of our professors and instructors are very well informed about up to date methods and tools that will get you ready for your career path. They will be personally mentoring and training you during your education. With this excellent combination, you will be packed with skills and experiences that will open golden doors for you after graduation. (Often, even already before you actually graduate!)

Occupational Profiles

Like in every sector, also in the tourism industry, good positions in well-known companies are demanding highly-qualified graduates. By including all of the mentioned international and intercultural aspects to our students, we make sure that they are marked as high-qualified in the sector when they are graduated and looking for jobs. With all of the skills which they are provided with, they are becoming excellent candidates for the managerial and strategic positions of the tourism & leisure industry. 

The positions and the companies that our graduates have placed in the professional world reflect the wide range of career opportunities in tourism management very well.
We have provided some examples of the distinguished companies and institutions and the positions that are now filled by graduates of our master's program: it's time to kick start your career in tourism!

Our alumni have found jobs here...


  • Accor Hotels Deutschland GmbH - Regional Sales Manager
  • adesso SE - Senior IT Consultant
  • AIDA Cruises AG - Yieldmanagement ATR GmbH - Einkauf
  • AIDA Cruises AG - Specialist Ground Transportation
  • Allgeier Experts - Recruiter Temp
  • Aon Deutschland - Product Manager International People Mobility (IPM)
  • Arbeit und Leben (DGB/VHS) Berlin Brandenburg - Project Leader
  • Atlantur - Chief of Operations Santiago
  • ATOSS Software AG - Junior IT Consultant
  • AWO Kreisverband Bamberg Stadt und Land e.V. - Quality Management Representative
  • Babbel - Senior Sales & Customer Service Manager
  • Bad Pyrmont Tourismus GmbH - Managing Director 
  • Berge & Meer Touristik GmbH - Product Manager South and East Africa Purchasing Bathing and Round Trips
  • Berlin Tourismus & Kongress GmbH/ visit Berlin - Senior Project Manager
  • BigXtra Touristik GmbH - Produktmanagement
  • BMW Group - CRM Budgetsteuerun und -planung
  • BookerZzz - Account Manager
  • Brand USA - Communication Manager
  • Career Partner Group - Content and Social Media Marketing Manager
  • Carnival Maritime GmbH - Assistant to the SVP Marine Operations
  • City-Marketing - Villingen-Schwennigen
  • CLINTON GmbH - International Marketing Assistant
  • Clip Film- und Fernsehproduktion GmbH - Content Manager
  • com-a-tec GmbH - Event & Management Assistant
  • CWS International - Product Manager
  • DER Touristik - Reiseleitung Spanien
  • Destination Davos Klosters - Business Sales Coordinator
  • DREAMLINES GmbH - Senior Product Manager
  • Dr. Fried & Partner - Consultant
  • earthwalker GmbH - Product- Marketing Manager
  • EDEKA AG - Junior Project Manager CRM
  • educom GmbH - Senior Manager Corporate Consulting
  • Europa Park - Reluntica Manager Operations & Services
  • Fachhochschule des BFI Wien - Coordinator Incoming Student Mobility
  • FTI Touristik GmbH - Team Manager Product Analysis
  • Glücksburg Consulting - Online Marketing Destinations
  • GOPA Consultants - Business Support Manager 'Governance und Economic Development'
  • GreenCycle GmbH / Schwarz-Gruppe - Professional, Business Development
  • Groupe Henner - Senior Account Coordinator
  • Hapag-Lloyd AG - Manager Controlling Area Germany & Central Europe
  • Hasbro - Junior Trade Marketing Manager
  • Heimrich & Hannot GmbH - Senior Consultant
  • Holiday Inn - Manager
  • Inhouse Mobility GmbH - Key Account Consultant
  • Invest in Mecklenburg-Vorpommern GmbH - Consultant
  • Lufthansa Technik AG Argo Aviation Hamburg - Project Manager
  • MakerPort Stralsund & Digitales MV - Project member
  • MeyerBeratung - Consultant
  • Münsterland e.V. - Project Manager Tourism Marketing
  • NIT - Institut für Tourismus und Bäderforschung in Nordeuropa GmbH - Strategy & Development
  • OTTO Office - Online Marketing
  • Reisen Aktuell - Procurement Hotels
  • Performance Advertising GmbH - Senior Manager Direct Marketing
  • PernixData - Inside Sales Representative/Sales Development
  • Potsdam Marketing und Service GmbH - Head of Marketing
  • Rostocker Gesellschaft für Tourismus und Marketing mbH - Project Manager MICE-Marketing
  • Set Communications - Project Manager Healthcare
  • Sky Media GmbH - Project Manager Programmatic Sales
  • SOS-Kinderdorf e.V. - Consultant Public Relations and Marketing
  • SPACE EXPERIENCES - Business Development Consultant
  • Stadtmarketing Bamberg e.V. - Marketing- und Veranstaltungsmanagement
  • Studiosus Reisen München GmbH - Study tour guide
  • Sylt Marketing GmbH - Deputy Managing Director
  • Sylt Marketing GmbH - Online Marketing
  • Tchibo GmbH - Trade Marketing Manager / Sales International
  • TF Bank AB - Bank Employee
  • Therme Bad Wörishofen - Event Management
  • Tourismusregion Anhalt-Dessau-Wittenberg - Tourismus Marketing
  • Tourismusverband Mecklenburg-Vorpommern - Themenmanagerin und Netzwerkberaterin LandArt
  • Treptow-Köpenick district office of Berlin - Project Management City Marketing/Tourism
  • Unibail-Rodamco-Westfield -
  • Urlaub & Natur - Marketing Management
  • Verivox GmbH - Product Manager
  • Volkswagen AG - Website Content & Digital Communication 
  • Wikinger Reisen - Product handling "The Alps"
  • Windrose Finest Travel - Team Leader Finest Places 
  • Kreuzfahrtberater GmbH - Junior Product Manager
Program Structure


We offer you the Tourism Development Strategies program in three variants, differing in length. Depending on the scope of previous academic study, the accredited master's degree can be obtained in two, three or four semesters:

  • 2-semester master's program (undergraduate degree: 240 ECTS)
  • 3-semester master's program (undergraduate degree: 210 ECTS)
  • 4-semester master's program (undergraduate degree: 180 ECTS)

2-Semester Master's Program

3-Semester Master's Program

4-Semester Master's Program

Professional expertise in Business Studies & General Management
Methodological competence, social/multicultural skills & personality development
Professional expertise in Tourism
Interdisciplinary modules

ECTS & Teaching Hours per Week

The allocated ECTS (European Credit Transfer System) points mirror the workload for the respective module (1 ECTS point is equivalent to 30 hours of work). ECTS make it possible to compare and recognise study achievements, for example if you want to transfer to another university.

The teaching hours per week (SWS) represent the weekly teaching hours of one course.
1 unit = 2 SWS = 90 minutes.


Facts about Types of Study

2-Semester Master's Program

Download the curriculum for the 2-Semester Master's Program (from winter term 2021-2022 onwards).

3-Semester Master's Program

Download the curriculum for the 3-Semester Master's Program (from winter term 2021-2022 onwards).

4-Semester Master's Program

Download the curriculum for the 4-Semester Master's Program (from winter term 2021-2022 onwards).

What Kind of Study Type Are You?

Apart from having the opportunity to study the master’s program Tourism Development Strategies as a full-time degree, the program can also be completed as part of a dual degree program with in-depth practice, or part-time. This way studying can be tailored flexibly to meet your personal demands for your family or job.

Theory and Practice

Academic and professional contacts of the master's program

A close connection to the academic and professional world is a decisive criterion for being able to achieve a successful career. Linking of theory and practical experiences is part of the master's program's philosophy.

Our practice partners include:

AIDA Cruises and HOST have been working together since 2006 based on a cooperation agreement.

This cooperation is shown e.g. in joint projects that are realised in the master's program Tourism Development Strategies (TDS). These guarantee the close linkage of theory and practice.

AIDA provides suitable perspectives for a promising future.

  • Awarded with "Fair Company"-seal of approval since 2010
  • Award "Best Employer in the Tourism Industry 2014"
  • Award "Top Employer Germany 2014 and 2016" 

We are very happy that graduates of the master's program Tourism Development Strategies have found jobs with AIDA Cruises.

A cooperation agreement between HOST, the master's program Tourism Development Strategies and the Berlin Tourismus & Kongress GmbH (visitBerlin) has been in place since July 2015.

Our cooperation is shown in joint projects that are realised in the master's program Tourism Development Strategies. These guarantee close linkage of theory and practice.

Fortunately, graduates from our master’s program have found their perspective at visitBerlin and can apply the skills and competencies that they have just gained.   

Program Organisation

Learning Platforms


Login here with your user account.


Login here with your user account.


IT Services

Further information about wifi, the printing service and more can be found here.


The Library supports you with the use, research and acquisition of media.

Program Management

Steffi Schnierer

Wissenschaftliche Mitarbeiterin, Mitglied des Prüfungsausschusses der Fakultät für Wirtschaft


+49 3831 45 7070


139, Haus 1

Studienbüro 4

Karsten Mau - Studienbüro
Karsten Mau - Studienbüro
Karsten Mau - Studienbüro

Karsten Mau

Sachbearbeiter Studienbüro


+49 3831 45 6637


123, Haus 1

Excursions & more


Current information winter term 2021-2022

Due to the crisis and the fact that a secure planning of an excursion is not possible at the moment, we have decided on a 3-step plan.

The priority is of course and absolutely - also for us - the realisation of a real excursion. You can find all details here.


"Excursions are the laboratories of the international tourism programs"

The philosophy of our master's program aims to constantly and sustainably link theory and practice. But a study trip does not just aim to improve subject knowledge and provide the opportunity to improve our students' networks, but also to expand the students' horizons, because students often come into contact with completely different cultures.

Constant interaction with approximately 20 students for a period of 10 days improves the participants' abilities to work in a team. Furthermore, communication and social competencies and of course individual personalities are strengthened.

Sustainable learning through own experiences - find out about our students' experiences on our most recent excursions:

Internationality and Partner Universities

You will experience internationality during our master's program Tourism Development Strategies through various components that have been strategically included in the program's concept:

  • bi-national approach of the master's program
  • bilingual teaching
  • intercultural approach
  • integration of international teaching staff
  • international excursions with professional contacts
  • international content
  • thesis in English

In several modules of the master's program special international features are compared in detail. For example, students are taught about best practice concepts, international tourism markets or intercultural particularities when it comes to contract negotiations.

During the master's program you have the opportunity to study abroad for one semester. We currently have partnerships with the following universities:

GUtech University of Technology, Oman

Högskolan Dalarna, Sweden

Izmir Katip Celebi Universitesi, Turkey

Udayana University, Bali/Indonesia

University degli di Bergamo, Italy

University of Central Lanacashire, Cyprus

Final Event of the TDS Master’s Program – Your Graduation

We take particular pleasure in providing a suitable ceremony to see our graduates off after they have completed their degrees. That’s why our graduation takes place annually at the end of September in Stralsund’s town centre.

Accompanied by family and friends, the students of the master’s program Tourism Development Strategies are honoured for the work that they have achieved over the last years. Without a doubt, the highlight of this event is the awarding of the certificates and the bestowal of the traditional master’s caps, but the students also get their say on this evening occasion. With a fantastic view of the Strelasund, there is plenty of time for personal conversations with professors and staff members who have accompanied the students on their journey. The graduation is also often an opportunity for the graduates to meet up with old fellow students, who will have completed their dissertations in several different locations.

We did it! The caps fly on completion of the master’s program in tourism
Final event 2018 - our congratulations on your brilliant overall grade, Edna!
Words of thanks from our TDS graduate, Birgit

I am studying Tourism Development Strategies, because ...


"…Travelling is a passion to me. I understood that early while I was away from home. After I graduated from my bachelor’s in tourism management, it was clear to me, that I want to deepen the skills and knowledge I have picked up so far. The TDS master’s course encourages to think further and aims to develop tourism. Additionally, the students come from several foreign countries, so their stories and experiences are wonderful contributions to the lectures."

Max Steckbrief


"...after having my graduation in Business Management, I was looking for an internationally acknowledged master’s program in business administration with a specialisation in the field of tourism. Since the program structure of TDS meets all my expectations, I didn’t make any mistake to take the chance to study TDS, which provides me a perfect foundation for a successful career in the global tourism industry."

Mahbub's profile



"...the courses on offer and the international excursion were very appealing. This program gives me the chance to consolidate my bachelor’s degree in small groups that make learning very pleasant.

In my eyes, the University offers every opportunity for completing your degree successfully in a fun way and with nice people. Of course, the location right next to the Baltic Sea was a further bonus point. But also the buildings are modern and offer lots of opportunities for students to work together outside of the lectures to complete their assignments. The professors aren’t just from Germany, but also abroad, which helped my English-speaking degree program immensely."

Tamma's profile



"...I was looking for an internationally oriented program. The lectures are in English and some of the professors come from abroad. This can only be seen as an advantage if you want to pursue a career abroad.

Courses are held in small groups which make it possible to achieve individual goals. Of course the excursions are also a real highlight. Our semester went to Milan and then to the Sultanate of Oman. And here students visit lots of businesses, providing opportunities for interesting exchange."

Johannes' profile



“...the University is one of the very few universities in Germany to offer an English-speaking business and tourism-oriented degree course that builds on an undergraduate degree.

We look at and compare traditional tourism companies such as TUI and Thomas Cook with large internationally active corporations such as Nestlé or Coca Cola. These comparisons provide the chance to look beyond the boundaries of tourism and teaches you how other large corporations act."

Ela's profile



“...I was able to use the extra credit points that I gained during my double bachelor’s degree to shorten my length of study in the master’s program to three semesters. HOST’s course was the only course that actually caught my eye in this respect. Only Stralsund considers the various types of bachelor degrees (6/7/8 semesters) and provides master’s programs to match (2/3/4 semesters).

I was also particularly impressed with the program contents. The main reasons why I chose to study in Stralsund were the intensive and in-depth level of practice and the previous practice experience of the lecturers."

Maraike's profile


I studied Tourism Development Strategies and today ...


I work as an...
Account Manager in a marketing agency specialized in tourism organizations.
Our clients are mainly international destination marketing organizations such as Visit California and Destination British Columbia. 

I especially liked …

the familiar atmosphere, not only within the master program but within the whole HOST. Since I lived in the student dormitory on campus it was easy to get in touch with students from other degree programs and there were many events throughout the year such as the ‘TDS Barbecue’ each semester and the ‘Campus Spectacle’, a small festival organized by students for students. 
One of my personal highlights of the TDS master program was definitely the excursion to Vancouver, Canada. It was a great opportunity to put our theoretical knowledge into practice and to get to know the different tourism players within a destination."

Ramona's profile

Alumni-Stimmen Tourismus Master-Studium HOST


“...I work in the flight operations department at AIDA Cruises in Rostock. I became familiar with the company mainly due to a joint practice project between the University and the HR Department of AIDA, which we realised in the third semester of our TDS master’s program. The close collaboration and the authentic insight that we gained convinced me to apply for a job in Rostock after finishing my degree.

I am now very happy that I have remained in the region."

Claudia's profile



"...I work for the state tourism board of Mecklenburg-Vorpommern (Tourismusverband Mecklenburg-Vorpommern) as Area Manager and Network Consultant for LandArt.

The master's program helped me set sail for my professional career. The aimed contents helped me to develop both professionally and personally and to further my communication and organisation skills. I am now delighted that I play a role in shaping the tourism landscape in Mecklenburg-Vorpommern and have managed to achieve my dream of living and working beside the coast."

Sandra's profile


"I work as an

Assistant to the VP Nautical Operations in Hamburg.

I especially liked...

the different excursions we had with great companies, the fairs like SUPA and our international study trip. This excursions and fair provides the students with good connections for jobs, but also insides on what German and international companies are expecting from us. I enjoyed travelling to Thailand because having the experiential tourism as a core of our study trip, made me more conscious of what tourism involves. 

I feel that in general HOST combines the essential implements to face the competitive business world."

Natalia's profile


These Programs Could Also Be of Interest to You: